Chainfeeds Summary:
More than 50 non-crypto companies have built products and services on Ethereum or Ethereum L2. These companies include fashion brands like Louis Vuitton and Adidas, as well as financial institutions like Deutsche Bank and Paypal. The Chinese version was compiled and published by Jinse Finance.
Source:
https://www.jinse.cn/blockchain/3708689.html
Author:
Christine Kim
Viewpoint:
Christine Kim: Ethereum has become the preferred blockchain for issuing tokenized real-world assets (RWAs), with the total value of RWAs growing twofold in the past year. As of February 2025, over 160 RWAs have been issued on Ethereum and are held in 60,000 active wallet addresses, including money market funds and government bonds. BlackRock's BUIDL, the third-largest tokenized fund, exposes traditional financial market risks to crypto-native packaging through tokenization. Financial institutions like payment processor PayPal and trading platform Robinhood have also launched stablecoins on Ethereum, driving widespread adoption and expanding their issuance to other blockchains like Solana. Ethereum accounts for over 50% of the total stablecoin supply, and the total stablecoin supply is expected to double to over $400 billion by 2025. By 2025, Ethereum L2 will become the primary platform for non-crypto native companies to issue NFTs, especially in the gaming sector. Companies like Atari, Lamborghini, and Rakuten are building on-chain gaming applications on Ethereum L2, which require frequent on-chain interactions, and L2's scalability and low transaction fees become key advantages. For example, Atari has launched classic arcade games "Asteroids" and "Breakout" on Ethereum via Base, allowing players to mint and redeem NFT rewards. Rakuten is also developing a metaverse gaming platform Caliverse on Arbitrum, where users can shop, attend virtual concerts, and play games. Game applications built on Ethereum L2 are driving traditional brands to enter Web3, showcasing Ethereum L2's scalability and advantages in high-interaction scenarios. Not only crypto-native companies, but many traditional financial institutions are also investing in scalable and compliant blockchain infrastructure. Ethereum's Layer 2 (L2) scaling solutions provide a secure and scalable blockchain platform suitable for various financial applications. Deutsche Bank is collaborating with the ZKSync team to develop an L2 infrastructure to support auditable, transparent, and regulatory-compliant blockchain applications, driving the digitization and interoperability of financial services. Sony has also launched its own rollup on Ethereum L2 to support a broader range of applications, including gaming, finance, and entertainment. While Sony's Soneium rollup has faced some skepticism, it also demonstrates the potential and value of Ethereum L2 in enterprise-level applications. As these institutions and non-crypto companies continue to develop new applications on Ethereum L2, it shows that the potential of Ethereum's block space and scalable infrastructure is being increasingly explored globally.
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