In 2025, many global enterprises are actively incorporating Bitcoin into their asset balance sheets, demonstrating a strong shift in corporate treasury management strategies. Notably, GameStop pioneered by purchasing over 4,000 BTC, followed by the US company Strike with 1,500 BTC, and DDC Enterprise adding 100 BTC. In countries like Argentina, Germany, the UK, Hong Kong, Sweden, Jordan, and South Korea, businesses are also buying smaller amounts of Bitcoin, indicating growing global interest in cryptocurrency.
Changpeng Zhao, Binance co-founder, emphasized that companies adding cryptocurrency to their treasury is a deliberate risk acceptance behavior. He believes that in the current context, completely avoiding cryptocurrency could be the greatest risk. When asked about his own risk level, CZ acknowledged holding more fiat currency than desired and plans to reduce this to increase cryptocurrency exposure, demonstrating strong confidence in the cryptocurrency ecosystem.
Norway's cryptocurrency exchange, Norwegian Block Exchange (NBX), recorded a staggering 138% stock growth in just one day after announcing the start of Bitcoin purchases. On June 2nd, NBX bought 6 BTC and plans to increase its holdings to 10 BTC by the end of the month. This reflects market confidence and positive expectations for cryptocurrency as businesses actively expand their investment portfolios.
Companies that have announced Bitcoin purchase plans have also seen significant stock price increases. Paris-based Blockchain Group's stock rose 225% after beginning Bitcoin purchases on November 5th. They currently hold 1,471 BTC, valued at approximately $68.7 million. In Indonesia, fintech company DigiAsia Corp nearly doubled its stock, achieving a 91% increase after raising $100 million to purchase Bitcoin, demonstrating investor confidence in cryptocurrency strategies.
In total, corporate treasuries now hold over 3 million Bitcoin, valued at more than $342 billion, becoming a significant force in the global cryptocurrency market. Strategy is the enterprise with the largest Bitcoin holdings at $60.5 billion, just about $8.3 billion away from BlackRock's iShares Bitcoin Trust ETF's leading position. This proves the increasingly deep involvement of major financial institutions in cryptocurrency.
Ethan Peck, Bitcoin director at Strive, suggested that tech giants like Meta, Microsoft, and Amazon should convert part of their cash reserves to Bitcoin as a hedge against inflation. However, Meta and Microsoft shareholders have rejected this idea, while Amazon has not yet organized a vote on the matter. The varied responses from corporations show that cryptocurrency remains a sensitive topic and faces significant challenges in gaining widespread acceptance in traditional business circles.
