Financing project decryption: Is it difficult to judge user quality? Let’s see whether Shards Protocol’s on-chain reputation layer AURA can solve the cold start dilemma of Web3 projects

According to Crypto.news, on June 4th, the Web3 identity protocol Shards Protocol completed a $2 million financing round, with institutions such as Animoca Brands, Kyber Ventures, and Yield Guild Games participating as investors. In various tracks of Web3, whether in DeFi, blockchain games, or other fields, precisely mining potential high-quality users and identifying truly active and loyal user groups has always been a core pain point for project teams and ecosystem builders. At the same time, for users, how to participate in early project ecosystem construction is also one of their core demands. To address this, Shards Protocol is trying to solve this problem through its flagship product: the verifiable on-chain reputation layer AURA. In fact, the Shards Protocol that announced this financing was previously an SDK layer serving game guilds, dedicated to helping improve player retention and in-game consumption behaviors. After its brand upgrade, Shards Protocol began to attempt to build user-centric Web3 infrastructure.