🎯 Attention Market: New Opportunity or Virtual Bubble? Attention Market is an emerging model in Web3, where user attention is tokenized and traded as an asset. No longer an abstract concept, "mindshare" - the level of presence in the community's mind - is becoming a new measure of value. However, according to experts from , this model may quietly drain the credibility of key opinion leaders. 🧵👇👇

Is the Attention Market draining the credibility of Key Opinion Leaders (KOLs)? According to Bryan Colligan – Marketing Director at Compound, models like Loud could create a "content vortex" that causes KOLs to trade authenticity for short-term rewards. "Posting to climb ranks, receiving rewards and then continuing to post" – is a formula that leads to content becoming increasingly industrialized. The consequence is that Watchers lose trust, content loses quality, and KOLs are gradually and silently having their credibility pulled out. Additionally, the current model creates barriers for emerging KOLs. #Loud currently only rewards the top 25 most influential accounts, leading to "media whales" dominating the ecosystem, while small KOLs or users from emerging markets are excluded from the game. Bryan shares a real story from an African goat herder – despite earning hundreds of USD monthly through airdrop hunting, he has no chance of entering Loud. This is evidence of issues in the incentive system design, where there is no "middle class" for sustainable development.

4/ Will Attention Market be sustainable or collapse like a Ponzi scheme? When rewards come only from token transaction fees and there is no real cash flow, this model is prone to a domino effect: 🔻 Fewer Watchers → 🔻 Fewer articles → 🔻 Fewer transactions → 🔻 Fewer fees → 🔻 Fewer rewards → 🔻 Decreasing loop → Collapse. Bryan calls this a "slow rug of influence" – a type of Rug Pull that doesn't take money, but takes credibility, community, and influence – things that are much more valuable in Web3. 🔚 Summary: Attention Market is opening a new frontier for Web3, but it is also a "dangerous game" if lacking transparency, fairness, and real cash flow.