Our story: a tortuous but determined road to innovation
The road to innovation is never smooth.
Our story began 2.5 years ago with the original grand vision of building a modular, DAO-upgradable decentralized exchange (DEX) on Berachain.
But the market has taught us the most profound lesson: real innovation must bow to reality, rather than stick to idealism. We have insight that the underlying infrastructure supporting this grand architecture will take another 2-3 years to mature. Therefore, we made a difficult but correct decision based on foresight: suspend the initial architecture.
But this is not a failure. The in-depth research and development of the underlying technology during that period laid a solid foundation for some innovations with more asymmetric advantages. We turned our research efforts to another core pain point in the DeFi field: fighting sandwich attacks and MEV.
It is this innovation that will allow us to win a prize at the ETH Shanghai Hackathon in mid-2023.
This winding road has allowed us to crystallize our core principles:
Bring truly useful DeFi innovations to the community.
What we make are tools, not toys - we provide simple and powerful products that serve real financial scenarios.
What we are doing is not another DEX copycat, but a testing ground for a grand theory: as long as you can completely solve the problems of composability and liquidity, everything is possible.
Common Problems of Current Meme Distribution Model: The “Death Trap” of Joint Curve
The outbreak of Meme coins not only brought about a carnival, but also thoroughly exposed the fatal flaws of the current general Meme issuance model. To put it bluntly, the issuance of almost all Meme coins now relies on the same toxic model - the Bonding Curve.
Take platforms like pump.fun, for example, which make it easy to issue coins. But underneath this layer of skin, a tool that was supposed to democratize Meme has ended up being a "cash machine" for scientists and insiders.
The problems with this model are systemic:
This model is designed to be extractive. It rewards speed over belief, internal relationships over community participation, and “quick in, quick out” over cultural accumulation.
This is not called a distribution model, this is called a "dog-making machine" (specially designed to make money).
⚡ The possibilities revealed by advanced DEX vs. the harsh reality of the current model
We see an amazing possibility: providing liquidity (LPing) for Meme coins on advanced centralized liquidity DEXs has become a lucrative business. Berachain's DeFi director once shared a case: providing liquidity for a high-volume Meme coin in a precise narrow range, creating an APR of more than 32,000% in fees alone.
However, the reality is cruel. The life trajectory of most Meme coins is locked in a backward combination: issued through the bonding curve and then traded on traditional DEXs such as Uniswap V2.
This model almost doomed them to failure. Not only did it prevent LPs from sharing the high fees, but its decentralized and unmanaged liquidity also caused most Meme coins to run out of energy within the first few days of issuance, preventing them from growing into real cultural assets.
This reveals a core truth: volatility is supposed to be income, not risk.
Pot2Pump is based on this core logic. It does not fight against the craze of Meme, but guides it to a healthy structure that aligns the interests of all participants and can generate continuous benefits. Its mission is to break the shackles of "joint curve + V2" and allow every potential Meme to enjoy the growth dividend brought by centralized liquidity.
Pot2Pump: A fair, scalable meme economy engine for the next billion users
To unlock a new future for everyone, we created Pot2Pump - a meme launch model that aims to completely overturn the old system. Now, its vision is being further expanded to become a truly universal, modular, all-purpose meme distribution engine.
The revolutionary nature of Pot2Pump is that it directly transforms early participants into native LPs. The liquidity pool is established the moment the token is issued. Liquidity is no longer a "remedy" after the heat, but an innate gene.
As we expand into the new Layer 1 ecosystem, Pot2Pump’s future will be more modular and empower token creators and the community with the greatest choice. Our modular strategy will provide two core options:
Support for leading native DEX: We will deeply integrate with the most core and community-recognized native DEX on the new public chain.
Support for top universal DEX: We will also integrate with top global platforms like Uniswap that have been deployed on new public chains.
This flexible integration method can achieve many powerful functions. For example, on Uniswap V4, we can directly execute issuance through its native "hook" system, which is efficient and seamless.
Territory expansion: We are building a complete ecosystem
No matter how revolutionary Pot2Pump is, it is only a part of our grand plan. Honeypot 2.0 aims to become a one-stop all-round liquidity hub.
2. Cheese Benance: Ecosystem Catalyst The biggest pain point for new public chains is the “cold start”. Our solution is Cheese Benance, a huge evolution of the concept of “up-and-down” tokens. It is a flexible factory that can create new tokens backed by any asset (public chain native tokens or ERC20), but its real power lies in its incentive loop: the vast majority of protocol fees are returned to the most active borrowers, directly rewarding participation, thereby launching a vibrant DeFi ecosystem.
3. Drip Drive: The liquidity engine that powers "trading" itself Forget about those fancy static APYs. Our most forward-looking innovation is to redefine the nature of "yield". Drip Drive is our groundbreaking liquidity engine that rewards on-chain activity itself. We firmly believe that true APY comes from the turnover efficiency and actual use of capital, not the size of locked positions.
Real APY ≈ Total Locked Value (TVL) On-chain economic activities (fees, interest, etc.)
In a high-volume trading environment, the power of this engine will be infinitely amplified.Other core weapons:
AI Agent Launchpad allows anyone to generate professional-grade Meme images with one click. We also have a built-in AI prompt enhancer that can help you turn a vague idea into an amazing idea.
The Meme Terminal can be thought of as the "Bloomberg Terminal" in the Meme coin space. It was created for Degen and built by Degen. It provides GMGN-style real-time token analysis, fund flow tracking, sniper dashboard and other hardcore features. If you are the kind of person who "lives on the Internet", then this tool is tailor-made for you.
The cross-chain journey begins with Monad
We have been thinking about where Honeypot 2.0, a complete set of tools, is best suited to take root and sprout? Our answer is Monad.
Why Monad? Because it’s fast. Very fast. Monad has an amazing processing capacity of over 10,000 TPS, which means a huge amount of activity can happen on the chain at the same time.
This ultra-high "network speed" is a perfect match for our products like Drip Drive that reward "real activity". On Monad, users will truly feel for the first time that every transaction and every interaction they make is creating real benefits for themselves and the entire community, and jointly cultivating an unprecedented prosperous liquidity ecosystem.
Behind it all: our core philosophy
All we do is not a random business transformation, but follows a simple and profound logic: Culture → Attention → Liquidity → Value
From the initial construction of the underlying DEX, to the innovative fair token issuance (FTO), to the launch of Pot2Pump today, every step we take has been carefully considered. What we are doing is building a set of critical infrastructure to transform intangible cultural energy into sustainable economic value.
The future of Honeypot 2.0 transcends chain and geographical boundaries. Every product we build is born for the future of decentralized finance - they are open and inclusive enough, and deeply understand the cultural pulse of the world. This is not only a summary of our past achievements, but also a new starting point for us to open up the future. We hope to build a long-lasting new DeFi home for everyone in the world.
Our journey has just begun. Please stay tuned!
