On July 23, 2025, the global leading crypto asset trading platform CoinW announced that with the successful conclusion of the East Asian Football Championship (EAFF E-1 Football Championship), its series of brand marketing and community co-creation activities around the event have achieved phased results. As the official partner of the East Asian Football Championship for two consecutive years, CoinW not only deeply integrated its Web3 brand image into the top Asian football arena but also opened up the conversion path of "exposure - participation - co-creation" through multi-dimensional measures such as brand exposure, content co-creation, educational implementation, and financial product linkage, creating a new paradigm for sports marketing and Web3 community operations for the industry.
From Field Exposure to User Incentives: CoinW Connects Sports Culture and Web3 Community
... (The rest of the translation follows the same approach, maintaining the structure and translating all text outside of HTML tags while preserving the original HTML elements.)Conclusion: Creating a New Paradigm of Sports Marketing in the Web3 Era
This East Asian Cup is not just a sports sponsorship, but a comprehensive practice of brand philosophy. CoinW uses sports as a medium, community as its core, and content as a guide, embedding "co-creation" throughout the sports marketing chain, allowing users not only to see the brand and perceive its culture, but also promoting the real implementation of Web3 spirit in mainstream contexts.
From exposure to participation, from interaction to recognition, CoinW has created a replicable and iterative Web3 marketing path through the East Asian Cup: focusing not just on communication, but more on resonance; not just on conversion, but more on value.
In the future, CoinW will continue to be driven by the core principle of "community-first", promoting brand narratives with cultural depth and emotional value, and working with global users to build a more open and warm Web3 ecosystem.
About CoinW
CoinW was established in 2017 and has become a leading global cryptocurrency trading platform, providing a one-stop digital asset service entry for cryptocurrency users in multiple countries and regions. The platform offers intelligent trading services with a daily trading volume exceeding $5 billion, ranked 4th on CMC contracts, with over 10 million registered users. CoinW is committed to "helping users increase wealth" and "empowering blockchain technology transformation", continuously optimizing its product architecture and launching multiple innovative product lines. Since 2022, CoinW has expanded its brand influence by sponsoring international sports events and collaborating with football legend Andrea Pirlo. Meanwhile, CoinW always maintains a sense of social responsibility, actively engaging in charitable activities, donating resources to support African orphanages and initiating stray animal charity events in Taiwan. In the future, CoinW will continue to promote global inclusive finance, lead the development of the crypto industry, and drive the global popularization of blockchain and cryptocurrency.
For more information, visit the CoinW official website, follow CoinW's X account, or join the CoinW Telegram group.
