At 4 AM today, pump.fun co-founder @a1lon9 conducted a voice interview live broadcast on the Twitch channel of crypto KOL @notthreadguy.

Before the live broadcast, some joked in the English-speaking circle that this was the "FOMC" of the crypto. From the results, this live broadcast indeed profoundly affected the token price, with $PUMP dropping nearly 15% during the broadcast and falling close to 20% for the day, once dropping below a $3 billion market cap.

For pump.fun, alon's interview was undoubtedly a public relations disaster.

What did alon say during the live broadcast?

About $PUMP Airdrop

threadguy: Will there be a $PUMP airdrop? If so, when?

alon: As promised during our TGE announcement, $PUMP will have an airdrop. We will keep our promise and ensure the airdrop rewards go to the community that has helped us grow over the past year and a half. We hope the airdrop can be executed well and drive the ecosystem's trading volume for long-term development, which is crucial for us. We are currently focused on bringing attention and hype back to pump.fun. Nevertheless, the airdrop will not happen in the immediate future.

There are many rumors about the $PUMP airdrop, such as different airdrop criteria and activities, but I believe currently no more than 5 people on Earth know exactly how the $PUMP airdrop is planned. So, all the rumors you can see are not credible. We are very serious about the airdrop and hope to ensure it is worthy of the community.

threadguy: What percentage of $PUMP will be used for the airdrop?

alon: I cannot disclose that now, but it will be fair to the community.

threadguy: How will the selling pressure after the airdrop be addressed?

alon: I cannot reveal any specific mechanisms now, but we will carefully consider it.

About $PUMP Buyback

threadguy: Will you continue to buy back $PUMP from the open market?

alon: I cannot fully disclose specific plans, but our on-chain actions will answer this question.

threadguy: Can you reveal how much $PUMP you have bought back since TGE?

alon: Initially, we bought back $PUMP worth about $20 million, and in the past 4 days, it was approximately $550,000. (After hearing about the $550,000 in the past 4 days, threadguy repeatedly said, "You guys have a lot of money!")

About Competition from Bonk

threadguy: Why do you think Bonk was able to surpass pump.fun's trading volume and market share in such a short time?

alon: There are certainly many short-term hype and competitive strategies, but we always focus on the long term. What I mean is that in the past few months, the products people have been using haven't substantially changed, and the market hasn't seen significant growth. If we want this field to grow 10 or even 100 times, we need some substantial changes.

Although long-term is important, short-term is equally crucial for long-term development. We will inject a large amount of liquidity into our ecosystem and interact with communities working hard in our ecosystem to ensure they have the best chance of success.

threadguy: How can pump.fun regain absolute leadership in the "launchpad war"?

alon: In the short term, we need to support the currently active communities in our ecosystem. It was one active community after another that brought us to where we are today. But looking at a longer timeline, besides making tokens launched on our platform successful, we also need significant product improvements. Everyone remembers the hot market at the end of last year and the beginning of this year. Although cryptocurrency is cyclical, our current downturn is not just due to cyclical factors but also requires transformation.

We need a better ecosystem and mechanism that can more effectively coordinate various forces such as communities, creators, and traders. We need a better way to bring outsiders into this field. We need to ensure that meme always has more new, interesting narratives instead of the same group repeatedly hyping something everyone is already tired of. For the first point, we have invested a lot of time and effort. For the second point, pump.fun's mobile app is precisely for this purpose. For the third point, we need to continuously invest resources to introduce more excellent creators.

But let me emphasize again: focusing on the short term and bringing resources back to pump.fun is indispensable for long-term development.

threadguy: Will your recent strategy of buying one pump.fun ecosystem meme coin every day be effective and feasible in the long term?

alon: This is just a small step in our plan.

About the Meme Market

threadguy: Do you think the meme market will return to its previous peak?

alon: Of course, if I didn't believe the market could grow 10 or even 100 times, I wouldn't be here. The market still has tremendous upward potential; it's just a matter of time and specific actions. However, I believe we need a more sustainable way to attract users. Rapid growth can indeed attract people, but the subsequent sharp decline might drive away newly attracted users, leaving a bad impression that could prevent their return.

Achieving sustainable growth requires many radical transformations.

threadguy: What specifically will you do?

alon: First, what we're constructing is not a single launchpad product but a large pump.fun ecosystem. So we need excellent teams. The current team is already great, but we will continue to recruit talent, even through strategic acquisitions like the previously announced Kolscan. We will continuously observe the market and seek opportunities to expand, whether in social or other fields.

Then, the major transformation I've been mentioning will be PumpSwap 2.0. I can't reveal too many details, but the fee structure will be completely different, aimed at incentivizing teams that can produce more interesting meme coins to join and build long-term. The CTO incentive we updated a week ago has laid the foundation to encourage creators to build within existing meme coin communities.

Whether creators, streamers, artists, or startup founders, we are trying to attract them to our ecosystem. Not just to deploy a token and hype it for a few days, but to incentivize them to build something sustainable. We still need to make many efforts and iterations to achieve this effect.

The mobile app is crucial. Although our user numbers have fluctuated recently, the app's user numbers and activity are almost setting new records every day. We can improve the way new people access and become familiar with this circle.

Live streaming is also a point we focus on. How can information be spread by the market rather than by social media companies' algorithms? This is also our long-term vision.

Threadguy also asked some other questions, such as how pump.fun can avoid becoming the OpenSea of the meme coin track, whether they will sign non-crypto streamers, and so on.

But these questions are no longer critical because the final effect of this live broadcast was to reignite players' anger towards pump.fun, resulting in nearly a 20% drop in $PUMP.

Why was this a Public Relations Disaster?

Perhaps in alon's view, this was not a "public relations" event targeting recent dissatisfaction with pump.fun, but a "promotion" for a broader audience, which is why he chose to accept threadguy's live interview on Twitch. However, the final result was that even his choice to not conduct the interview on his own platform became a point of emotional venting for players.

After TGE, $PUMP briefly rose and then began to decline, which already left players supporting pump.fun speechless. More ridiculously, alon himself, who openly bought and led 5 pump.fun ecosystem meme coins, already has 4 of them showing losses.