A1 Research: With nearly 70% market share, what did Ethena do right?

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As DeFi gradually matures and segments into specialized infrastructure layers, Ethena's trajectory may no longer be an anomaly, but more like a preview of how sustainable, institution-oriented protocols operate.

Author: A1 Research

Translated by: TechFlow

This data-driven report provides an in-depth analysis of @ethena_labs' recent growth performance, successfully retaining over 70% of capital.

Due to Ethena's rapid growth in the past week, some report data may not be the latest. Here are the changes since the article was written:

  1. TVL: Increased from $5.88 billion to $7.55 billion (+28.4%)

  2. Market position: Improved from 17th to 15th in all DeFi

  3. Track dominance: Market share enhanced from 68.1% to 70.6%

The Paradox of DeFi Loyalty

In a field known for fleeting hype, rapid turnover, and profit-driven capital, one protocol broke the norm. While most DeFi platforms lose users at the first sign of volatility, Ethena quietly built a fortress: retaining 76% of total locked value (TVL), occupying 68.1% of the entire track, and being the least volatile among all mainstream DeFi protocols.

This article reveals the science of capital retention - delving into how Ethena transformed from an experimental stablecoin protocol to DeFi's first true infrastructure-level financial primitive, with resilience, dominance, and sustainability that better reflect TradFi systems than yield farming.

Introducing Ethena: Infrastructure-Level Digital Currency

Ethena is a synthetic dollar protocol built on Ethereum that, through an innovative "delta-neutral" basis trading strategy, combines long spot positions of BTC/ETH with short perpetual contract positions of BTC/ETH, forming a dollar stablecoin solution without centralized collateral, providing users with an "internet currency" in the form of $USDe.

Revenue Mechanism:

  • 15% annual basis arbitrage through shorting perpetual futures (most income)

  • 3% yield on ETH long collateral

  • 4% fixed income from stablecoin deployment to liquidity pools

As of July 2025, Ethena's asset allocation spans derivative base trading, staked ETH assets, and liquid stable assets, with specific allocation varying based on market conditions and governance decisions.

Key Points

As an infrastructure layer supporting yield-bearing synthetic dollars, Ethena occupies 68.1% market share in an ecosystem spanning 12 chains and 29 protocols. Its total locked value (TVL) reached $8.71 billion, with strong capital stickiness and high trust, becoming a core pillar in the field.

Ethena demonstrates exceptional operational maturity, with a volatility score (based on 90-day daily TVL percentage change) of only 8.23, far below the typical 15-25 range for DeFi protocols. Meanwhile, the protocol maintains continuous growth, significantly outperforming similar benchmarks, becoming a model of stable growth in the industry.

A1's core argument: Ethena embodies the ability to create successful categories, demonstrating stress-tested resilience and excellent operational maturity. Through focused financial innovation and superior risk management, it proves how infrastructure protocols can achieve sustainable market leadership.

Pioneering a New Track: Ethena's Architectural Approach to Synthetic Digital Dollars

Ethena not only entered a market but defined one. Most DeFi tracks mature slowly, with market share divided among 3-5 existing companies.

Ethena's dominance indicates that it sparked the tide of the track, rather than participating in it, and has become the standard that others now reference.

Composition of Yield-Bearing Synthetic Dollar Ecosystem (29 Protocols):

Blueprint for DeFi Category Innovation

Ethena Spawns Entirely New Ecosystem

Ethena's launch triggered a series of protocol innovations around synthetic, yield-bearing dollars, spawning a $8.67 billion stable value system ecosystem covering 29 protocols across 12 public chains. Data from the past 12 months shows this was not an incremental market evolution, but achieved through infrastructure-level performance innovation.

Maintaining Infrastructure-Level Performance Throughout Market Cycle

With a growth rate of 68.85% and consistently maintaining 68.1% market dominance, Ethena demonstrates rare infrastructure-level performance in the DeFi field. The protocol has gone through five distinct phases, validating its position as a defining infrastructure in DeFi.

Excellent Recovery: With a +132.7% rebound since the October 2024 low point, Ethena shows a typical institutional confidence pattern for infrastructure protocols. While most DeFi protocols struggle to maintain momentum in bear markets, Ethena's V-shaped recovery is reminiscent of traditional infrastructure assets.

Volatility Management: A volatility score of 8.23 places Ethena within the infrastructure-level stability range, significantly lower than typical DeFi protocols. Maintaining such high stability while achieving a 68.85% annual growth rate indicates the protocol has perfectly combined growth and reliability characteristic of infrastructure leaders.

Practical Application of Power Law

The ecosystem distribution reveals an extreme power law: 1 protocol valued over $5 billion (Ethena), 1 protocol valued between $500 million and $1 billion, 3 protocols valued between $300 million and $500 million, and 24 protocols valued below $300 million. More notably, micro concentration: 13 protocols have a total locked value (TVL) below $10 million, and 6 protocols remain below $1 million despite operating for months.

Scale Gap: The largest competitor (USDX, market value $670 million) is 8.8 times smaller than Ethena, while the smallest tracked protocol (OpenDelta, market value $12) is 479,731,509 times smaller. This unprecedented scale distribution indicates the track has rapidly matured, forming an infrastructure-dominated architecture rather than fragmented competition.

Multi-Chain Paradox: Liquidity Depth > Chain Ecosystem Breadth

Among the 28 tracked synthetic dollar protocols, 15 operate across 12 blockchain ecosystems, indicating strong demand for multi-network. However, Ethena maintains a deployment solely on Ethereum while occupying most of the track's TVL.

Multi-Chain Efficiency Paradox: @DesynLab Basis Trading operates on 15 blockchains but has a total locked value of only $89 million (65.5 times smaller than Ethena). USDX operates on 3 blockchains with a total locked value of $670 million (8.8 times smaller than Ethena). This challenges the common assumption that multi-chain expansion drives scale expansion.

Protocol Elasticity Practice: Ethena's Performance Under Stress

When the tide recedes, infrastructure strength is revealed. During two major pullbacks in 2025 (March and April-May), most DeFi protocols experienced severe capital outflows. However, Ethena demonstrated rare resilience: not only successfully retaining funds but also achieving recovery and growth. In contrast, lending markets (such as @aave), staking giants (such as @LidoFinance), and restaking leaders (such as @eigenlayer) saw significant TVL declines, with Ethena's performance being particularly outstanding.

[The rest of the translation follows the same professional and precise approach, maintaining the technical terminology and specific translations as specified in the initial instructions.]

Here is the English translation:

Derivatives protocols show high trading volume turnover and significant daily changes (volatility generally around ±50%), while Ethena demonstrates TVL stability (volatility score of 8.23). This 7-fold difference indicates market functional complementarity - high-frequency trading with stable collateral supply.

Same Design, Different Outcomes: Single-Chain Advantage

Hyperliquid primarily focuses on single-chain trading (65.5% of trades concentrated on Hyperliquid Layer1), but other blockchains also show distributed activity: Ethereum (5 protocols totaling $1.02 billion), Arbitrum (8 protocols totaling $2.26 billion). Multi-chain derivatives trading reached $4.76 billion (34.8% market share), involving over 20 protocols.

In the derivatives and synthetic dollar ecosystem, the single-chain dominance of leading protocols suggests that concentrated liquidity often outperforms multi-chain distribution when building foundational market infrastructure.

Competitive Positioning: Ethena vs Infrastructure Giants

As DeFi expands, competition in most vertical sectors intensifies. Notably, Ethena is the only synthetic dollar protocol in the top 50 DeFi rankings, reflecting both its current market leadership and emerging structural defensive capabilities.

[The rest of the translation follows the same professional and precise approach, maintaining the technical terminology and context.]

Despite its clear positioning, inherent risks still exist. The daily income change of -68.17% highlights the volatility of income sources, which could challenge sustainability if operational costs begin to exceed protocol revenue. Since income is primarily driven by financing rates in the perpetual futures market, shifting to a bearish mechanism might compress financing spreads and further reduce protocol-level earnings.

However, Ethena's role as an infrastructure layer has deeply rooted utility, indicating that as long as the ecosystem value continues to expand, it may remain viable without high income dependence.

Conclusion: Infrastructure, Objectives, and Long-term Layout

Currently, Ethena fully demonstrates its consistent and well-thought-out design philosophy across various metrics (track creation, stress resilience, ecosystem integration, structural positioning, and economic model): not just as a product, but as infrastructure for the DeFi ecosystem.

Ethena does not pursue protocol-level revenue maximization, but prioritizes capital stability, user value retention, and ecosystem coordination. This allows it to build trust and scale, not through aggressive mining or rapid multi-chain expansion, but by establishing itself as a core building block in a specific market domain.

Infrastructure Blueprint

Ethena has successfully demonstrated the blueprint for DeFi track creation:

  1. Early achievement of infrastructure-level scale and reliability - 68.1% market share, volatility score of 8.23

  2. Maintaining dominance throughout the market cycle - maintaining 76.2% TVL during major stress events

  3. Becoming the operational standard defining the entire sub-market, rather than competing within a sub-market

Key Performance Verification

Track Creation Success: Ethena triggered the ecosystem's expansion from 1 to 29 protocols, maintaining 68.1% market share despite 28 new entrants achieving over 1,000% growth rates.

Institutional Model: V-shaped recovery (rising 132.7% from October's low point), infrastructure-level stability, and continued market leadership reflect traditional infrastructure assets rather than typical DeFi volatility patterns.

Network Effects: Single-chain Ethereum deployment outperforms multi-chain competitors, indicating higher liquidity concentration compared to infrastructure protocol geographic distribution.

Model's Far-reaching Impact

Ethena's development trajectory provides a useful reference point for how infrastructure protocols can succeed in DeFi:

  • Not by controlling every metric, but by selecting indicators crucial to its function

  • Not through broad competition, but by becoming indispensable in narrow, strategically important vertical domains

  • Not through extraction, but by maximizing utility and user value coordination

As DeFi matures and segments into specialized infrastructure layers, Ethena's development trajectory may no longer be an anomaly, but more like a preview of how sustainable, institution-oriented protocols operate.

The protocol's success suggests that some vertical industries, especially those serving as financial infrastructure, may naturally tend towards winner-takes-all outcomes, which will have long-term impacts on DeFi's evolving market structure.

The content of this article is for reference only and does not constitute financial, investment, legal, or tax advice. The views expressed are those of A1 Research at the time of publication and are subject to change without notice. Nothing in this article should be interpreted as advice to buy, sell, or hold any assets. A1 Research does not guarantee the accuracy or completeness of the information contained herein. Please conduct your own due diligence and consult a licensed financial advisor before making any investment decisions. This article is not financial advice.

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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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