After observing recently favored projects in the primary investment market, I found a common characteristic: they tend to "hybrid innovation", using web3 technical infrastructure to carry mature business logic verified by web2 business models.
For example, @go_lightyear moved traditional stock ETF investment logic to Web3, @HilbertCapital specializes in digital asset quantitative strategies, @bitcoin2100m focuses on professional crypto asset allocation, @ElysiumLab_io builds a <Bit> payment wallet for daily Bitcoin transactions, and so on.
These projects mostly belong to the category of integrated innovation, essentially consistent with the operational logic behind some web3 projects "backdoor listing" and some US stocks reserving crypto assets.
Why does this trend emerge? Frankly, there are three core reasons:
1) Pure native chain innovation projects have encountered a ceiling. Not only is user scale difficult to break through, but the business model is highly dependent on Tokenomics incentives. Critically, narrative and business design have fallen into a "self-entertaining" dilemma, which would be very passive in a low liquidity market;
2) The "crypto-friendly" regulatory environment is emerging. Spot ETFs for <BTC>, <ETH>, establishment of <GENIUS> and <CLARITY> bills, Wall Street financial institutions' FOMO entry, etc., have transformed crypto assets from niche speculative targets to more mainstream financial derivatives. Undoubtedly, in this situation, actively embracing mature traditional financial business models or proactively seeking web3's usable technical infrastructure will be highly attractive;
3) User investment needs are also becoming more mature. Originally, crypto users often cared about whether a product or protocol was decentralized and rated projects based on consensus strength. However, with the influx of mainstream web2 mass users, they actually only care about usability, safety, and profitability. Therefore, products with simpler experiences and more direct returns will have a better market.
So, what will the investment direction be next? Following this logic, we can judge that the mainstream investment direction in the next 3-5 years might revolve around "crypto transformation of traditional businesses":
1) Investment, payment, asset management, insurance, credit, supply chain finance, cross-border trade settlement and other financial market segments will emerge with numerous projects featuring "traditional business logic + crypto underlying technology". Crypto infrastructure will tend to be hidden in the backend, only solving cost, efficiency, and transparency issues, with front-end user experiences almost indistinguishable from traditional products;
2) Technical standardization and infrastructure "invisibility" will become an important trend. New infrastructure supporting web3+web2 hybrid innovation will no longer be limited to the previous Crypto Native scope, nor pursue cool technical concepts, but focus on providing reliable, efficient, and low-cost crypto technical support. "Modularization, chain abstraction" will no longer be sought-after hot tracks, but will practically become the underlying foundation for some outstanding products;
3) Traditional financial institutions will shift to "active entry". They will no longer simply buy coins, reserve assets, or invest in Web3 projects, but directly use their licenses, resources, and user bases to localize crypto businesses. For example, banks launching stablecoin payments, insurance companies creating on-chain policies, securities firms managing crypto asset custody. Such giants' entry will bring larger-scale funds and users, intensify product development, and drive industry maturation.