The largest US cryptocurrency exchange Coinbase (COIN) is establishing a new office in Charlotte, North Carolina, and plans to hire over 130 people in the next six months. This expansion is part of a strategic decision to attract fintech talent across the United States, with Charlotte's emergence as a financial and technological hub being a key factor.
A Coinbase spokesperson said, "The establishment of the Charlotte office is a measure to respond to the increased demand in customer support and compliance sectors" and explained that "optimal conditions have been prepared, including a rapidly growing high-quality talent pool and continuous population influx that will support long-term growth".
Charlotte is already a city where large financial institutions like Bank of America and Wells Fargo have operational bases, and it has recently been attracting attention as a fintech expansion hub with its startup-friendly environment and technological infrastructure.
While Coinbase has been a remote-centered company since 2020, office work is still conducted for specific roles. Currently, about 95% of employees can freely choose between working from home and the office. The company stated that they are actively adopting a strategy of directly seeking out locations with excellent talent.
This announcement comes after CEO Brian Armstrong's earlier statement about hiring approximately 1,000 new employees in the US this year. In March, Armstrong mentioned that "Donald Trump's pro-cryptocurrency approach and regulatory relaxation have made substantial workforce expansion possible".
In the context of market-friendly policies, Coinbase is accelerating its business expansion in the US while also pursuing goals of strengthening regulations and customer protection. The Charlotte office is interpreted as one of the first signals reflecting this approach.
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