Morgan Stanley is reportedly planning to support cryptocurrency trading on its subsidiary E*Trade platform. This is interpreted as a move to more deeply enter the digital asset market in line with changes in the U.S. regulatory environment.
According to a Bloomberg report on the 1st, Morgan Stanley is pursuing a plan to enable trading of major cryptocurrencies such as Bitcoin (BTC) and Ethereum (ETH) on E*Trade by 2026. While still in the early planning stage, it is said to be discussing strategic partnerships with existing cryptocurrency companies. Morgan Stanley is known to have begun internally reviewing support for digital asset services from the end of 2024.
E*Trade is one of the popular retail investment platforms in the United States, and if cryptocurrency trading functionality is added, it is expected to significantly increase digital asset accessibility for its existing individual investor base. Especially since it is directly led by a traditional financial institution like Morgan Stanley, it is anticipated that the perception of a more trustworthy investment channel will positively contribute to market expansion.
There are interpretations that this decision is not unrelated to the recent trend of potential cryptocurrency regulation relaxation in the United States. With Donald Trump strengthening his pro-cryptocurrency stance and announcing administrative orders and regulatory reforms, major financial institutions are also quickly responding to the market.
Morgan Stanley's move, as one of Wall Street's major banks, is being evaluated as a symbolically significant case showing the acceleration of institutional entry into the cryptocurrency market. The industry is growing in expectation that it could serve as a catalyst for similar service launches by other investment banks.
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