Jack Dorsey's Square has begun allowing retailers to use a new Bitcoin acceptance feature. This is an important step towards Bitcoin payments in the retail sector.
This implementation will enable businesses to accept Bitcoin through existing Square point-of-sale terminals, with transactions conducted via Lightning Network.
Bitcoin Will Enter the Retail Sector in the US
This move was made after months of internal development and testing. Retailers can now choose to receive Bitcoin directly or convert it to dollars at the point of sale.
This integration uses Square's existing infrastructure, requiring no additional hardware.
Square, a business unit of Block, serves over 4 million merchants and processes more than $200 billion in annual payment volume. The scale of this merchant base positions Square as a potential catalyst for widespread Bitcoin use in US commerce.
Bitcoin acceptance at the enterprise level remains limited despite increasing institutional interest.
Meanwhile, Square's integration removes previous barriers, including high fees, slow confirmation, and volatility risks. It provides an almost instant payment experience with low costs while maintaining Bitcoin in its original form.
Moreover, this development occurs during a strong Bitcoin price rally. The asset is trading over $118,000 after reaching new highs in 2025, driven by ETF capital flows and increasing institutional demand.
Square's retailer feature could expand that momentum into the consumer economy.
Jack Dorsey, an enthusiastic Bitcoin supporter, has long advocated for Bitcoin as a native internet currency. The ability to use BTC for daily transactions, without third-party applications or conversion steps, brings that vision closer to reality.
If acceptance expands, this could mark a shift from speculative use to practical utility. Bitcoin would transition from a value storage to an exchange medium. This was the initial goal of Satoshi's whitepaper.
Currently, Square's retail deployment remains limited, with broader availability expected in 2026. But the process has begun.
And with that, Bitcoin may be taking its first practical steps into daily retail in the US.
